Buick Performance 1963-1980 - 2023 Market Review

By: Cliff Chambers

3 buick riviera 3 buick riviera

2023 Muscle Car Market Review - Buick Performance 1963-1980

Australia saw plenty of 1960s Rivieras imported as new cars but not many of Buick’s more overt muscle cars; the GS400/455s and Wildcat. All except the Skylark-based GS were considered by Buick as ‘full-sized’ cars and had engines of at least 400 cubic inches (6.6 litres).

With few in our sample, the GS average was skewed by inclusion of a $130,000 GS455, however excellent examples of the GS400 should cost around $60,000. First-series, 1963-65 Rivieras were hard to find, however plenty of the stylish 1966-70 cars remain available and $50,000 was typical for one in excellent condition.

Only one Boat-Tail (1971-74 Riviera) appeared during our survey and at less money than usual for the model.

GS/GS400/GS455 1965-72 $94,725 [4]

Wildcat 1964-71 $59,995 [1]

Riviera 1963-65 $27,500 [1]

Riviera 1966-70 $50,980 [5]

Riviera 1971-74 $38,500 [1]

Gran Sport 1974-80 $28,000 [1]

[*] = number of recorded sales

(Note: concours & special cars may demand more.)

Numbers from our 2023 Muscle Car & US Car Value Guide.

| 2021 Market Review - Buick 1963-1980


- 2023 Muscle Car market review

- Understanding our Muscle Car Value Guides 2023


From Unique Cars #473, Dec 2022/Jan 2023


Unique Cars magazine Value Guides

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