1974 Triumph Stag – Today’s Tempter

By: Alex Affat, Unique Cars magazine

Triumph Tempter Triumph Tempter
Triumph Tempter engine Triumph Tempter engine
Triumph Tempter rear side Triumph Tempter rear side
Triumph Tempter side Triumph Tempter side

A great example of a much-loved classic: auto, hardtop included, priced to sell

The Triumph Stag is one of those effervescent British classics which you’ll frequently see at any British car show around the globe.

Buoyed by an impassioned enthusiast fan base, one would think that they must have sold zillions of the things when new yet, in actuality, they were a slow seller of comparatively low production numbers.

The Triumph Stag had a lot going for it; designed by Giovanni Michelotti, a long-time Triumph collaborator. Intended to launch in 1968, the Stag’s development was hampered by budget constraints within the newly formed British Leyland company.


The Stag launched in 1970 as a stylish four-seater convertible with independent suspension all round, servo-assisted disc/drum brakes, power steering and electric windows as standard. On paper it was a good  bit of kit.

Unfortunately, the specially developed 3.0lt Triumph V8 didn’t earn the greatest reputation for reliability. Compounded by poor aftersales support, and changing buyer tastes amid the 70s Oil Crisis; the Triumph Stag’s life as a new car was rather unremarkable.


50 years later however, and the Stag has taken on a second life as a much-loved enthusiast’s classic. A hivemind of passionate owner knowledge from around the world has found inventive fixes for many of the Stag’s shortcomings, and they can be reliable and attractive weekend cars today.

This one 1974 example looks like a lovely example of its kind.

A convertible specified with the three-speed automatic, the car comes with an accompanying hard top paint matched to the body.


The paint work and chrome are described to be in very good condition while the interior also presents well throughout.

The Triumph Stag is based in Queensland and is "priced to sell" at a listed $23,500.

Check out the full listing here!


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