Alfa Romeo takes you inside the vault for their 110th birthday

By: Alex Affat, Unique Cars magazine

Alfa romeo museum collection Alfa romeo museum collection

Enjoy a virtual guided tour of Alfa Romeo’s museum - even the bits never before seen

This week, Alfa Romeo blew out the candles to their 110th birthday; and to celebrate, they are reopening the doors to their museum in Arese, Italy.

Of course in today’s climate, various Covid-countermeasures have been put in place for visitors, including: 1-metre social distancing, face masks and disposable gloves, limited capacity and temperature checks upon entry.

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Following this week, opening hours will be decreased to weekends-only from 10am to 6pm too.

On top of simply re-opening the museum, Alfa Romeo has also completely opened up the areas previously closed off to visitors, including the museum’s vault which houses a further 150 cars not on display.

Of course international travel doesn’t seem to be on the cards for any of us any time soon, so Alfa Romeo has published a multi-part series of guided video tours online for your viewing pleasure.


Each video is around five minutes long and is hosted by the Museum Curator Lorenzo Ardizio, and the Museum Guide Valeria Falcone. The first instalment traces Alfa Romeo’s timeline and history, touching on its manufacturing plants, key identities – as well as a closer look at 19 models which defined the brand.


The second part is titled ‘Belleza’ or ‘beauty’; and takes viewers in for a close look at a number of one-off specials, concept cars and production designs – exploring the evolution of the brand’s distinctive design language over the years.


The third episode is dedicated to ‘Speed’; and takes a focussed look at the storied brand’s motorsport efforts. A special focus is spent on Alfa Romeo’s early pre-war years, touching on their connection to Enzo Ferrari, before examining the 50s and more modern touring and open-wheel cars.


Our most curious episode is the fourth one, which takes us into the museum’s Storage. A treasure trove of  historically significant vehicles, engines, trophies, artefacts which many have never seen before.


The last episode takes us into the Archives. Featuring three and a half miles of shelving, Alfa’s history is writ large here. Here amongst over a century of history  - you’ll find the production records of every Alfa Romeo ever made. 

Happy watching!


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