1964 Pontiac GTO – Today’s Tempter

By: Alex Affat, Unique Cars magazine

The storied Pontiac GOAT badge had its beginnings as an option pack

1964 Pontiac GTO – Today’s Tempter
1964 Pontiac GTO – Today’s Tempter

Before the GTO became a standalone model in 1966, the nameplate began in 1964 as a USD$295 sports oriented option pack for the second-generation Pontiac Tempest.

The GTO pack was introduced in reaction to the success and popularity of its high-performance 326ci V8 packs sold in the previous model year.

The GTO pack was available initially with Pontiac’s largest engine offering, the 389ci V8 breathing through a Carte four-barrel, yielding 242kW at 4800rpm when new.

Along with the big donk up front, the car gained chrome valve covers and air cleaner in the engine bay, floor-mounted three-speed manual with Hurst shifter, stiffer springs,  enlarged front sway bar, wider wheels and a bonnet scoop and various GTO badging.

On the options list, along with a four-speed manual, two-speed Super Turbine 300 automatic, LSD and accessories, was the iconic Tri-power engine set up, consisting of three two-barrel Rochester caburettors, offering more power to the tune of 260kW.

American muscle cars are a rare sight Down Under but may grow in popularity as prices of our Aussie classic mainstays continue to grow out of reach of the layman enthusiast.

This 1964 Pontiac GTO is available via Classic & American Imports in South Australia, and looks the absolute goods.

It’s got the factory correct 389ci V8 with the standard four-barrel Carter, optional automatic gearbox and finished in what appears to be either Aquamarine or Gulfstream Aqua factory hue. With a black vinyl interior complete with bucket seats – it’s a seriously attractive car with plenty of 60s motif.

It’s also got power brakes and the sale includes the original build sheet.

For $69,990, it’s at the higher end of American classics, but with it comes an iconic badge and an important footnote in America’s muscle motoring history.

You can check out the full listing here!  


Muscle Car Value Guide home page

Japanese Classic Car Value Guide home page

Recent auction results

Sell your car for free right here


Unique Cars magazine Value Guides

Sell your car for free right here


Get your monthly fix of news, reviews and stories on the greatest cars and minds in the automotive world.