The last Dodge Viper and Dodge Demon fetch $1 million at charity auction

By: Alex Affat, Unique Cars magazine

Date: 28.06.2018

The final Dodge Viper and Demon off the production line have been sold as a set

The final examples of two modern US icons went to auction at Barrett-Jackson in the US over the weekend.

The 2017 Dodge Viper and the 2018 Dodge Challenger SRT Demon are both the last cars off their production lines, both of which have since been shut down – no doubt spurring the ultimate winning bid of USD$1 million dollars!

The winning bidder was a prolific US Dodge collector, Dan Snyder - who can now add two more cars to his collection. His collection already spans some 70 cars; 30 of which are Dodge Vipers, Hellcats – and now – two SRT Demons.

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The lot was titled: "The Ultimate Last Chance", and despite the tautology, offered US petrolheads an opportunity to own two significant hero cars, the likes of which may never be seen again.

Along with the matching ‘Viper Red’ cars on offer, the sale also came with a host of additional memorabilia; including authentication and certification, letters, branded merchandise as well as iPads loaded with videos and pictures.

Upon placing the cars on the auction stage, Director of Dodge/SRT/Motorsports Marketing, Mark Malmstead stated: "100 percent of the proceeds are going to United Way", a non-profit coalition of charitable organisations - focusing on identifying and resolving community issues throughout America.

Similarly, Barrett-Jackson’s 10% buyer’s fee will go directly to the American Heart Association.

FCA’s North American Head of Passenger Car Brands, Steve Beahm said of the auction: "We know the power of the Dodge Viper and Dodge Challenger SRT Demon to put a smile on people’s faces; we’re smiling today because we know the power of this donation to the United Way".

"These particular vehicles mark the end of their eras as the last vehicles of their kind to be built; it’s rare to have just one such vehicle cross the auction block, much less a pair at the same time".

First cars off the production line are historically nothing new at auctions, but this is one of the first cases we know of the last cars cashing in on their historical provenance.

But as our modern day muscle cars meet their fate at the hands of increased emissions and the decline of internal combustion, ‘last cars’ may one day become a staple of the collector world.

On home soil, we may one day see the final Aussie made VFII SS or FGX Falcon turn up at auction. We can only imagine what those might one day be worth.

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