Cars star on a movie set backdrop

By: Mark Higgins, Unique Cars magazine

BMW Concorso BMW Concorso

The picturesque Lake Como in Italy provides the stunning backdrop for an even-more stunning display of historic cars

BMW and the Grand Hotel Villa d’Este is presenting ‘Hollywood On the Lake’ labelled the world’s most exclusive and traditional beauty contest for historic cars and motorcycles on the shores of Italy’s stunning Lake Como, the backdrop to many movies.

Running from May 25-27 the parkland and grounds of Villa d’Este and the neighbouring Villa Erba will form the perfect setting the cinematically staged overview of the car from the beginning of motorised transport to the future.

BMW-Concorso -Bugatti

The historic cars will be showcased over eight classes, from pre-war racing cars and pre-war luxury saloons to sports cars and gran turismos of the post-war era. Each of the vehicles displayed will represent an era in car and movie making. From silent films and the golden twenties to the period of the first modern blockbusters and the cars that have left a lasting impression not only on the road but also as stars in feature films.

In 2018, three special classes will complete the field: The Motto Class with vehicles known from famous Hollywood productions, a Formula One Class with cars that defined the top league of motorsport history, and the Preservation Class with exceptionally well-preserved exclusive classics.

BMW-Concorso -fireworks

The event was held for the first time in 1929 in a joint initiative by the Automobile Club of Como, the Grand Hotel Villa d'Este and the Comitato di Cura di Como as a show to display new cars and today it’s considered one of the world’s most exclusive and traditional historic vehicle event.

The eight categories are:

A. The Titans: Dirt, Dust and Danger

B. From Manhattan to Mayfair: The Golden Age of Motoring Opulence

C. Shaped by the Wind: Grandes Routières of the Art Deco Era

D. New World, New Ideas: The Story of the GT

E. Speed Meets Style: The Flowering of the Sports and the Racing Car

F. 80 Years of Automotive Archeology

G. Hollywood On The Lake: Stars of the Silver Screen

H. When Sex Was Safe and Racing Was Dangerous: Formula One!

Judging is undertaken by an exclusive panel, based on which car best expresses beauty, passion and uniqueness. The public also has a chance to vote for their favourites.

Unique Cars magazine Value Guides

Sell your car for free right here


Get your monthly fix of news, reviews and stories on the greatest cars and minds in the automotive world.