2023 Market Review - Dodge Australian Market 1957-1972
Recent months have been tough for people keen to own Dodge products that were assembled and originally sold in Australia.
We have been used to searching unsuccessfully for Custom Royals and DeSoto Fireflites, defined by their huge fins and bizarre colours, but not struggling almost as hard to find a Phoenix from the 1960s.
Pre-1965 models were wiped out at alarming rates during the 1980s and survivors now will typically cost $40,000. However, the market was usually able to deliver several of the Plymouth-based 1965-72 cars and charge $15,000 less than for the early ones.
Hopefully as things settle, vendors might get confident again.
Custom Royal/De Soto 1957-61 $55,950 [2]
Phoenix 1960-64 $47,375 [4]
Phoenix 1965-68 $45,000 [1]
Phoenix 1969-72 $22,000 [1]
[*] = number of recorded sales
(Note: concours & special cars may demand more.)
Numbers from our 2023 Muscle Car & US Car Value Guide.
| 2021 Market Review – Dodge Aust market 1921-1972
– 2023 Muscle Car market review
– Understanding our Muscle Car Value Guides 2023
From Unique Cars #473, Dec 2022/Jan 2023