Mercury 1957-1978 - 2020 Market Review

By: Cliff Chambers

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mercury mercury

2020 Market Review - Mercury 1957-1978

Australian links to Mercury began with the brand’s 1939 inception and peaked around 1970 when lots of luxury/performance Cougars were being imported.

Cars from the 1950s aren’t common here yet they are worth around the same as a local Customline or ‘tank’ Fairlane.

Full-size cars from the 1960s match the values of our Galaxies, with the only exceptions being Cyclone GTs. These with 428 Cobra-Jet engines can exceed $80,000.

| Buyer's Guide: Mercury Cougar 1967-1971

Cougars in the local market are most often 1967-70 coupes, a lot with 6.4-litre engines and options including power seats, windows and convertible tops. Cougars are still relatively cheap and most will cost less than a basic Mustang of similar age. Convertible Cougars normally sit $10,000 above coupes.

All Models 1957-61 $39,315 [6]

Park Lane/Monterey 1962-72 $25,425 [8]

Montego/Cyclone GT 1967-73 $70,000 [1]

Cougar 1967-73 $38,165 [6]

Cougar 1974-78 $22,000 [1]

Cougar Conv. 1967-73 $38,625 [4]

[*] = number of recorded sales

(Note: concours & special cars may demand more.)

Numbers from our 2020 Muscle Car & US Car Value Guide.

| 2019 Market Review: Mercury 1962-1978


From Unique Cars #447, December 2020

Unique Cars magazine Value Guides

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