Mercury 1962-1978 - 2019 Market Review

By: Cliff Chambers

Date: 18.03.2019

Mercury 1962-1978

Local assembly of Mercury models shut down in 1948, so by 1967 when dealers began importing Cougars the brand was again a novelty. Cougars arriving here new were RHD converted, however those imported since the 1990s are predominantly left-hand drive.

Sitting above Cougars in the Mercury Muscle Car standings are the Montego and Cyclone, which we rarely see in this country, however for something different they are worth a look. Just one popped up in recent sales and although priced at $70,000 that is unlikely to cover the cost of buying and importing a US-market Cyclone.

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Full-sized Monterey and Park Lane models offer interesting alternatives to the Ford Galaxie and at very similar prices.

| Read next: 1956 Mercury Monterey review

Park Lane/Monterey 1962-72 $23,385 [10] 

Cougar 1967-73 $34,300 [6]

Cougar 1974-78 $22,750 [2] 

Cougar Conv. 1967-73 $41,500 [4]

Montego/Cyclone 1966-73 $70,000 [1]

[*] = number of recorded sales

(Note: concours & special cars may demand more.)

Numbers from our 2019 Muscle Car & US Car Value Guide.

Read next: Understanding our value guides

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